Elementary

There are a number of guidelines for how to make your web content better. But let's start at the beginning and build from here

1. Web content is NOT print content.
   Copy and paste jobs will leave you branded "brochureware." It's an ugly word! Readers may need the same information but they don't want it in the same format.
   
2. Know thy audience.
   As true for web as it is for print.
   
3. Think about the TASK.
   What is your user trying to do? What are they looking for? Can they easily find it or does your content hinder them?
4. Keep it simple, stupid.
   People want to know, but they don't want to have to wikipedia everything you write. If you can combine brevity and clarity you'll have the best content!
   
5. Bullets, bullets, bullets
   Don't overdo it, but bulleted copy can make for an easy reading experience and help users quickly determine if they've found the right content.
6. Use simple, yet descriptive words for navigation headers.
   Easier said than done. Pretend you don't know what the site is about and ask yourself: Does this word mean anything out of context?--more tips on this later.