A friend of mine was talking to me about her previous boss and his PR preferences--make it "slick." As with many Boomers and to some extent, Gen Xers, I have a feeling he still thinks of PR as a room full of smooth talking spin doctors who can make any message sing.
If you are reading this, I don't have to tell you that disseminating a message has changed. The days of slick PR and lengthy press releases to get to a mass audience are over.
Today, people want to be on the "inside." They don't want to just think they are getting the whole truth, they want to KNOW they are getting the truth. They want companies to be open and honest with all communications. If you don't give them the truth...they will find it. Or, they will follow some opinion leader on twitter who will.
Social media will give PR professionals the exposure they have long salivated for...but it will only work if companies learn that being open with your public is the only way.
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About Me
- abbiec
- My work in content management, website usability and online marketing has taught me many lessons about creating user-friendly, intriguing sites.
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